Whatis social media marketing? You might have heard about the term “social media marketing”, and know that this is a trending topic amongst business owners and the startup space. It is indeed the trend, and one of the top topics CEOs and Marketing Directors talk about and need to be in the know about! Even the big brands like CocaCola, Milo, and others are spending big bucks Marketing on Social Media Marketing and Influencer Marketing on these platforms we may have heard about very often: Facebook, Instagram, Twitter, SnapChat, LinkedIn, etc.
You might be curious to learn about social media marketing, or even digital marketing. However, did you know social and digital marketing does not only consist of one standalone social component and/or platform? Social Media Marketing consist of the many different social media platforms like Facebook, Instagram, Twitter, SnapChat, LinkedIn and more.
So one thing you will need to note is that you need to be clear which social media platform your audiences are on. For example, if you’re NIKE, and you know that your customers are aged 13 to 21, will you be marketing on Facebook or Instagram?
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Which Social Media platforms are your customers on? You will need to find out which social media platforms your customers are spending time on, or you can consult a digital marketing agency if you’re unsure, or need more insights before deciding.
And since we’re talking about social media marketing, it will be good for us to clarify that digital marketing involved many platforms integrated together as a holistic digital marketing funnel.
The biggest and most common mistakes startups and entrepreneurs make are that they rely and market on only one social media platform and did not adopt the other frameworks available.
Re-marketing, Brand Recall, and Ad Recall are very important factors in internet and online marketing.
Social Media replaces nothing, but compliments everything.
– Neal Schaffer
One of our favourite social media quotes by @Neal Schaffer. This quote helps us align and understand social media marketing as a content marketing aid to our overall marketing strategy in every brand and business.