What is Content Marketing?

  • In short, content marketing is about providing FREE, VALUABLE content online in the form of visuals, infographics, blog post, video, and others to educate your users even before they purchase with you.
  • Say for example, you won a restaurant or a hawker food stall. You could own a website, Instagram account, or even Facebook account. But if we are only “SELLING” our customers our products, that may not help us to be searchable online or even on social media.
  • You could: Share recipes to cooking better, tastier and healthier rice.
  • You could: Come up with new creations every month, share them on social media, and also a simple blog post on your website.
  • You could: Take videos of what’s happening at your store, lunch crowds and even interview customers on what they think of you food, how often they eat at your stall, and whether they would recommend it to their friends. These are various content strategies. They may not incur a sale immediately, but helps in growing people’s interest in you.

How does it help my business to be found online?

  • If you own a dessert F&B stall, and you sell Chendol and other types of dessert. People may look for “Famous Chendol Stall in Singapore” or they may even look for “Ingredients in Chendol” or “How to make Chendol”.
  • If you are contents like these, you increase your exposure as a brand online. If it is a blog posts, highly likely searchable on major search engines like Google, Yahoo, Bing. If your content is in the form of a video, you will be searchable on Google (as a video result), and even YouTube.
  • Content Marketing and Strategies include ways on driving awareness to your business and brand in creative ways that may not INCUR a sale immediately.

The best thing about Content Marketing?

  • You could learn how Content Marketing works, and consult with our trainers during our 1-day course!
  • You know your business best, and will be able to be curate the best contents and ideas for your business.
  • Best of all? Our Content Marketing for Social Media and Websites is a SkillsFuture Approved Course.

Here’s a short video to share on what you can expect at our workshops 🙂


Why is our Content Marketing Course different?

  •  80% hands-on activity workshop
  • A lot of brainstorming, writing and storyboarding activities involved in this workshop
  • You’re exploring to use content marketing to drive your business more brand awareness
  • You would like to learn how does content development framework and content marketing work
  • You would like to learn from case studies of what other brands have been doing in Singapore and Overseas to drive their business more organic traffic
  • You would like to understand about the current content marketing strategies for your work and/or business
  • In the long run, you would like to depend more on organic traffic rather than paid advertisement channels


What you will take away from this Hands-On Workshop:

• Learn what content marketing is, and how it helps in lead generation
• Understand the key principles and mechanics of content marketing
• Learn how to develop effective content skills using a systematic approach and framework
• Learn how to write better content for your product, services and business